Bohemy Nails
Illustrator
Photoshop
Origin
Bohemy Nails lacked a brand identity that would highlight her artistic and professional style. Strijx took on the challenge to develop a powerful and striking brand, a visual identity that stands out especially on social media and captures the artistic core of Bohemy Nails.
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The project started with an in depth conversation to discover Bohemy's vision: a brand that is both creative and feminine, with a distinctive character that translates their craftsmanship in the right way. The creative journey that followed was driven by inspiration from artistic style elements, combined with a modern approach that comes across as strong and professional.
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Colors
Lavender Blue
Primary Color
CMYK: 40, 40, 0, 34
RGB: 101, 101, 168
HEX: #6565A8
Ocean Blue
Primary Color
CMYK: 67, 46, 0, 59
RGB: 35, 57, 105
HEX: #233969
Frosted Lilac
Secondary Color
CMYK: 7, 5, 0, 4
RGB: 101, 101, 168
HEX: #E4E9F4
Midnight Navy
Secondary Color
CMYK: 58, 40, 0, 82
RGB: 19, 27, 45
HEX: #131B2D
Pink Blush
Accent Color
CMYK: 0, 16, 7, 8
RGB: 235, 198, 219
HEX: #EBC6DB
Moodboards and the color palette brought the concept to life. By creating moodboards, Strijx helped the brand find the right balance between elegance and creativity. This resulted in a color palette that offered just the right mix of artistic freedom and professionalism.
Fonts
For the logo and typography, Strijx carefully chose a combination that reinforces Bohemy Nails' vision. With the Magic Custom font, the logo embraces a playful, feminine energy that fits perfectly with the bohemian theme, while the combination with Montserrat ensures a sleek, professional balance. The font is central to the design and immediately sets the tone for the entire visual style.
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Brand Guidelines
The illustrations and icons then formed another important element. Flowing lines and artistic “swooshes” give the brand a dynamic look, while subtle nail and tool symbols represent Bohemy Nails' field. These icons work together to create a recognizable identity that subtly and stylishly emphasizes her craftsmanship.
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Brand in action
After several versions and adjustments of the logo, Bohemy Nails chose a favorite, bringing the creative process to an end. At every step, Strijx ensured that the style matched the client's wishes, with a continuous focus on distinctiveness and visual impact.
The brand identity was presented with mockups* for branding and outdoor advertising, making it immediately clear how the brand would come to life in the real world. This presentation not only gave Bohemy Nails a complete picture of her new look, but also a tangible vision of how she can inspire her audience on social media and in physical spaces.
* Mockups are only a representation of the brand identity and are for illustration purposes. These mockups do not actually exist.
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